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Ad Networks, Exchanges and … B2B?
Ad networks and exchanges are not just for consumer marketers. There are opportunities for B2B marketers to cost effectively add ad networks and exchanges to online advertising campaigns, increasing...
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Online Advertising Metrics: A Simple Framework
When planning an online advertising campaign, or reviewing results, the data can be overwhelming. It seems everything can be measured sixteen different ways. Other times, it seems nothing that matters...
View ArticleModern Media Buying and Enterprise B2B Demand Generation
The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising...
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B2B Lead Generation vs B2B Advertising: What You Need to Know
Among paid media and advertising tactics, lead generation programs are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are...
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